Chief Marketing Officer

A rare opportunity awaits an experienced Chief Marketing Officer with a proven track record in scaling emerging luxury and hypergrowth brands, adept at leading luxury brand go-to-market strategies with a focus not just on revenue but on the strategic construction of the brand itself.

This unique role calls for an individual who has successfully navigated the trajectory from £50 million to £300 million in business scale, demonstrating an innate ability to steer high-growth companies towards the next carefully chosen branding milestones.

Salary: Highly competitive salary + package (available upon request)

Location | Workplace policy: Hybrid working from a central MCR brand

In the dynamic realm of luxury retail, a disruptive force has emerged, led by an independent innovator that has achieved unparalleled success, securing a significant market share in both the UK and US. With a staggering year-on-year growth rate of 100%, and a projected turnover of £50 million for the current year, this company stands poised for substantial expansion, poised to cement its position as a dominant player in the luxury market.

What you’ll be doing:

Lead and Develop Strategy:

• Craft a regional marketing plan aligned with the global strategy.
• Develop concrete action plans encompassing distribution, product launches, pricing, and more.

Team Management:

• Provide direction and guidance to marketing sub-teams (product, trade, PR, influencer, education, visual merchandising).
• Track team performance and ensure project completion.

Brand Awareness and Growth:

• Drive brand visibility through targeted PR and influencer marketing campaigns
• Measure campaign effectiveness (ROI) and adapt strategies based on insights.
• Develop and execute media plans for key launches and top-selling products.

Visual Merchandising:

• Guide the visual merchandising team in creating local initiatives (counter design, window displays, etc.).

Trade and Retail Partnerships:

• Understand retailer needs and collaborate with the commercial team to secure brand inclusion in promotions and key sales periods.
• Develop exclusive offers and promotional activities to drive sales.

Performance Analysis and Optimisation:

• Continuously track the ROI of local initiatives and launches.
• Leverage market data to optimize new product forecasting.
• Use insights to make data-driven decisions and propel business growth.

Brand Consistency and Budget Management:

• Ensure brand messaging and visuals remain consistent across all marketing platforms.
• Manage all launches and activities within budget, focusing on achieving measurable returns on investment (ROI).

Chief Marketing Officer – Skills necessary:

The ideal candidate will serve as the visionary architect behind the brand's strategic direction, marketing initiatives, and digital endeavours. With ownership of distribution channels encompassing global and country-specific objectives, you will craft a bespoke media strategy aligned with overarching goals, aimed at elevating market penetration and driving profitability to new heights. As such, you’ll need:

• A proven track record of success in a brand-led marketing role within the beauty / retail space, with a deep understanding of brand positioning and storytelling.
• Prior experience scaling luxury eComm businesses from £50million to £300 million
• Ability to think strategically and translate vision into actionable plans, with a focus on driving growth and market differentiation
• Passion for creativity and innovation, with a keen eye for aesthetics and design that aligns with the brand ethos.
• Strong leadership and team-building skills, with the ability to inspire, motivate, and empower team members to achieve their full potential

Next Steps:

For a more in-depth breakdown, apply now and we'll be in touch