Mid-Week Tech News Roundup – September 29th to October 3rd 2025
30 Sept, 20256 minutesSynthesized appoints new CRO alongside $20m funding milestoneAI-powered test automation comp...
Synthesized appoints new CRO alongside $20m funding milestone
AI-powered test automation company Synthesized has named Chaim F. as its new Chief Revenue Officer (CRO) as the business looks to accelerate its next phase of growth. F. brings extensive experience in scaling technology companies, having previously helped grow a firm from its early stages to more than $400m in revenue, backed by a $1.3bn funding round and a $4.5bn valuation — one of the largest seen in the quality engineering sector in nearly two decades.
In his new role, F. will lead Synthesized’s global commercial strategy, focusing on customer value, partnerships, and building high-performance teams. The appointment comes as the London-headquartered and Nicolai Baldin led startup also confirmed a $20m Series A round led by redalpine with backing from IQ Capital, Mercia Ventures, UBS, and Seedcamp. The raise follows deeper ties with Deutsche Bank, one of several high-profile customers already using the platform.
Synthesized’s technology, built around what it calls an Agentic AI platform, automates test data generation, provisioning, and execution — tackling one of the biggest bottlenecks in enterprise software delivery. The company claims its approach delivers faster testing cycles, cost savings, and regulatory-compliant data at scale, with adoption already underway across finance, healthcare, and government organisations.
MyEdSpace raises $15M Series A to fuel global expansion
UK-based online education platform MyEdSpace has secured $15 million in Series A funding, led by White Star Capital with participation from Educapital, Emerge, Active Partners, and Coalition Capital. The investment comes as the company aims to scale its AI-powered learning tools, expand subject offerings, and grow beyond the UK into the United States.
Founded in 2022 by Kharis Yanakidis and Sean Hirons, MyEdSpace combines top-tier teachers with technology and social media to deliver live, scalable lessons to thousands of students simultaneously. The platform has already taught over 16,000 students and built a social following of more than four million. Recent performance data shows that 51% of MyEdSpace students scored grades 7–9 in GCSE Maths in 2025, more than three times the national average.
Co-founder Sean Hirons commented that the funding will help the company make world-class education accessible to all, with a long-term goal of providing free access for every UK child on free school meals. Nicholas Stocks, general partner at White Star Capital, added that the platform addresses teacher shortages and educational inequities by combining outstanding teaching talent with scalable technology.
The Series A round will support product development, international expansion, and the growth of MyEdSpace’s teaching team, positioning the platform to reach students in both the UK and US while continuing to innovate in AI-driven education.
Duuzra rebrands as Adelo to expand healthcare and life sciences focus
London-based virtual events and engagement platform Duuzra has rebranded as Adelo, reflecting a sharpened focus on healthcare, pharmaceuticals, life sciences, and related sectors. With David Kennedy situated as Head of Technology, the company provides a full suite of engagement tools, including webinars, hybrid meetings, in-person events, and asynchronous content hubs, all designed to combine interactive experiences with actionable analytics.
The rebrand coincides with ongoing platform enhancements, such as AI-powered engagement insights, precision targeting, and real-time analytics, which allow organisations to optimise campaigns, demonstrate ROI, and better understand audience behaviour. Adelo’s proprietary data lake merges social, activity, and health data, giving clients insight into who to engage, where, and how.
Recent activity illustrates this focus in practice. The company hosted a webinar featuring Lela Rose Keighley-Thomas and Erin Solano, exploring how AI is reshaping healthcare delivery and pharmaceutical payer research. Traditionally a slow and resource-intensive process, payer research is now benefiting from AI-driven automation, including survey creation, live moderator prompts, and discussion guide generation, which reduce turnaround times and enable faster, data-informed decisions.
Adelo’s platform also provides technical and operational support for clients, from project management and content design to secure networks, tablet hire, and gamification. Its services are used globally across North America, EMEA, and APAC, with a particular emphasis on pharmaceutical and healthcare organisations.
By combining interactive content, AI-driven insights, and hyperlocal audience intelligence, Adelo aims to help clients engage more effectively, accelerate learning and decision-making, and measure outcomes with greater clarity—continuing its mission to connect people, knowledge, and opportunity across the life sciences sector.
GoodFit secures $13M Series A to scale AI-driven go-to-market platform
London-based GoodFit, the AI-powered data platform designed to help companies execute precise go-to-market (GTM) strategies, has closed a $13M (£9.6M) Series A round led by Notion Capital, with participation from Salica Investments, Inovia Capital, Robin Capital, Common Magic, and Andrena Ventures.
Founded in 2020 by Harrison Rose and Aleksander Bury, both former Paddle executives, GoodFit provides commercial leaders with actionable, configurable data to optimise account targeting, campaign execution, and customer acquisition. The platform combines proprietary market data with first-party performance insights, allowing teams to predict effective channel mixes, match sales reps to the right accounts, and dynamically optimise CAC in real time.
The platform has already demonstrated tangible impact with early adopters: HR platform Personio has cut deal creation time by 60%, RevOps tool Clari expanded market coverage by over 20%, and scheduling solution Chili Piper saved sales reps more than 10 hours per week.
Harrison Rose commented: “Data is becoming the central input for every GTM decision. As AI increasingly handles tasks once done manually, GoodFit enables companies to make those decisions with precision and confidence.”
The Series A represents GoodFit’s first external funding, following a period of organic growth as a bootstrapped business. The investment will allow the team to broaden platform access, accelerate product development, and bring world-class GTM capabilities to a wider market.
Toby Phelps joins fulfilmentcrowd as CRO to spearhead growth following Palatine investment
Chorley-based fulfilmentcrowd has strengthened its senior leadership team with the appointment of Toby Phelps as Chief Revenue Officer (CRO), as the business looks to accelerate international expansion following May’s majority investment from Palatine Private Equity.
Phelps, who will report directly to CEO Lee Thompson, takes on responsibility for driving planned growth across all territories, leading the commercial function and overseeing sales, account management, and marketing.
Thompson said:
“With more than a decade of experience scaling commercial teams within VC and PE-backed technology and SaaS businesses, Toby brings a proven track record in B2B SaaS and deep expertise across all commercial disciplines. He’s a fantastic cultural fit and joins at an exciting point in our growth journey.”
Phelps moves from Totara, where he was CCO with responsibility for revenue strategy across EMEA and APAC. His career to date spans senior roles at high-growth scale-ups including Attest, Reputation, Uberall, and Hitwise, where he consistently delivered double-digit ARR growth, built high-performing teams, and scaled commercial functions in competitive markets.
The appointment comes shortly after Palatine identified fulfilmentcrowd’s commercial engine as a core driver of future value. Phelps will play a pivotal role in building out the revenue organisation, enhancing processes, developing people, and investing in marketing initiatives to ensure the business beats FY26 budget, customer growth, and new logo targets.
On joining fulfilmentcrowd, Phelps commented:
“I was hugely impressed by the vision and mission of fulfilmentcrowd as an innovative, tech-driven global fulfilment provider helping high-growth omnichannel brands turbocharge their international sales. I’m looking forward to working closely with clients, partners, and our teams to shape the next stage of the journey.”
With fulfilment centres across the UK, EU, US, and Australia, fulfilmentcrowd’s award-winning platform processes over one million parcels each year, enabling scalable, efficient logistics solutions for modern commerce and empowering brands to achieve global growth while maintaining operational efficiency.
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