Back to jobs list

Head of China/UK collaboration

Cheadle, England

£ available on request

Jody Marks

Founding Director

0161 244 9581

Head of China/UK collaboration - Currentbody.com

Reporting to the two UK based Directors and working closely with the Shanghai based General Manager, you will play a vital role ensuring a strong link between our UK team and our new China joint venture based in Shanghai.

You will also lead efforts to increase engagement and sales on CurrentBody.com with Chinese customers in UK and Europe.

You will work closely with the following departments:

* Content & Copywriting
* Design
* Photography
* Video
* Paid search
* Affiliates
* CRM
* Email
* Social
* Retail

Aims:

For CurrentBody UK & Europe:

* Develop marketing strategies to target Chinese customers in these territories
* Manage the launch of a Chinese language website
* Work closely with affiliates, growing and maintaining profitable long term relationships
* Assist with paid search in Chinese
* Explore other new channels

For China:

* Commission content from the U.K. team suitable for the audience in China
* Travel to work closely with the Shanghai team several times a year

For both:

* Develop a strategy for working with KOL - both directly and through agencies - to promote products to Chinese customers in both Europe and China
* Work with VIP customers to help generate content based on real Chinese users
* Organise events for Chinese consumers - at our retail concession on Oxford Street, London, elsewhere in the U.K. or in China.

Closing date for applications: Friday 26th April 2019

Jody Marks

Founding Director

0161 244 9581

Interested in talking to MRJ?

Fill in your details below and we'll be in touch