Mid-Week Tech News Roundup – July 1st to July 5th 2024

3 minutes

Airtime Rebrands for GrowthAirtime, the UK's fastest-growing rewards program, has underg...

Airtime Rebrands for Growth

Airtime, the UK's fastest-growing rewards program, has undergone a significant rebranding to renew its former identity (Airtime Rewards) and step into a new era. This move signifies more than just a cosmetic change though. According to the team, it reflects Airtime's transformation from a young startup into a mature and established player in the loyalty program landscape.

The new branding, described as "bold, robust, and future-proofed; and most importantly, human," embodies Airtime's commitment to building stronger connections between shoppers, retailers, and mobile networks. It suggests a focus on creating a more personal and engaging experience for its members, going beyond simply offering rewards for purchases.

Read more about the news here

Praetura Ventures Backs Manchester’s Rising Ad Tech Star, Lunio

Manchester venture capital firm, Praetura Ventures, has announced its investment in Lunio, a rapidly growing AdTech company headquartered in the city. This investment sees Praetura joining Lunio's existing backers, Smedvig Ventures and Fuel Ventures.

Lunio, founded by Neil Andrew, empowers performance marketers with the tools and insights they need to combat a major industry challenge: invalid traffic (IVT). Their innovative platform uses cutting-edge technology to automatically identify and eliminate bots and fraudulent clicks across a client's paid advertising channels. This allows businesses to maximize the return on their investment and achieve genuine commercial success.

"We are incredibly proud to work with Praetura," said Neil Andrew, Lunio's CEO and founder. "a fellow Manchester-based organisation with extensive resources, networks and expertise to support us on our mission to give every performance marketer access to reliable, transparent IVT detection that drives proven commercial success. With invalid traffic never higher, and the paid media landscape never more complex, we are poised for incredible growth both at home and abroad, and are excited to have the Praetura team with us on the journey."

Read more about the news here

Koderly Moves to Manchester City Centre for a More Flexible Future

Software company Koderly is excited to announce their move to Clockwise at Linley House, conveniently located near St. Peter's Square in Manchester. This relocation to a serviced office space provides them with greater flexibility as they transition to a remote-first work model while continuing to offer flexible work arrangements.

Koderly has been a trusted provider of software and database solutions to leading brands in the travel, wholesale, professional services, and property sectors for over 23 years.

"We're excited by the move which will enhance our remote and flexible working practices and benefit our colleagues." said Craig Kennedy, Koderly's Chief Executive. "In particular, we're looking forward  to being closer to our Manchester-based clients and the wider GM business community. We were impressed by the office space and amenities at Clockwise, and the location truly represents an office as a destination for our team."

Learn more here

Manchester Digital Announces "EnableHER: Leading into Leadership" Program to Empower Women in Tech

Manchester Digital is taking a significant step towards gender equality in tech leadership with the launch of their "EnableHER: Leading into Leadership" program. This fully funded, six-month initiative aims to propel women in the tech sector into leadership roles.

The program goes beyond generic leadership training with participants receiving specialised instruction tailored to the specific challenges and opportunities faced by women in tech. This approach they're calling the "Digital Her lens" will equip them with the skills and confidence needed to excel as leaders within the digital industry.

To register your interest in the EnableHER: Leaning into Leadership Programme, visit: https://buff.ly/45GCw9r

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