Email Marketing Executive

Email Marketing & Social Media Specialist (Liverpool Office)

Are you looking for a dynamic role where you can leverage email marketing and social media to drive revenue and customer engagement?

About the Company:

Our client is an industry-leading tech company with over 40 years of experience and over 1 million loyal customers. They're seeking a talented and passionate Email Marketing & Social Media Specialist to join our rapidly expanding digital team in Liverpool.

The Role:

In this exciting role, you'll wear multiple hats and be responsible for crafting and executing high-impact email marketing campaigns and social media strategies. You'll play a key role in building a robust CRM system through email and content activities, while also overseeing social media channels to maximize brand awareness and customer acquisition.

What You'll Do:

• Develop and manage email marketing campaigns across the entire customer lifecycle (acquisition, nurture, retention) from budget planning to reporting.
• Analyze campaign performance and identify areas for optimization to drive ROI.
• Segment email databases to ensure targeted and relevant communication.
• Manage an Email & Content Executive, fostering collaboration and ensuring results are achieved.
• Craft compelling content for customer landing pages, blogs, and social media platforms (Facebook & Instagram).
• Partner with internal design, merchandising, and buying teams to create seamless promotional experiences.
• Collaborate with external agencies on SEO and CRO initiatives to enhance website visibility and customer journeys.

You'll Be Successful If You Have:

• A strong commercial mindset and a passion for data-driven marketing.
• Proven experience delivering successful email marketing campaigns, particularly in the retail sector.
• Excellent copywriting and communication skills to create engaging content and internal briefs.
• Proficiency in email CRM platforms and marketing automation tools.
• The ability to manage multiple projects simultaneously and meet tight deadlines.
• Experience working with social media platforms (Facebook & Instagram) a plus.
• Strong leadership skills to guide and support a team member.

This is a fantastic opportunity for a marketing expert with a knack for analytics and a desire to make a real impact. They offer a competitive salary (£25k-£28k), a fun and collaborative work environment (3 days in office, hybrid model), and the chance to be part of a growing and successful company!

Ready to take your marketing career to the next level? Apply Now!