0161 244 9581
Head of China/UK collaboration - Currentbody.com
Reporting to the two UK based Directors and working closely with the Shanghai based General Manager, you will play a vital role ensuring a strong link between our UK team and our new China joint venture based in Shanghai.
You will also lead efforts to increase engagement and sales on CurrentBody.com with Chinese customers in UK and Europe.
You will work closely with the following departments:
* Content & Copywriting
* Paid search
For CurrentBody UK & Europe:
* Develop marketing strategies to target Chinese customers in these territories
* Manage the launch of a Chinese language website
* Work closely with affiliates, growing and maintaining profitable long term relationships
* Assist with paid search in Chinese
* Explore other new channels
* Commission content from the U.K. team suitable for the audience in China
* Travel to work closely with the Shanghai team several times a year
* Develop a strategy for working with KOL - both directly and through agencies - to promote products to Chinese customers in both Europe and China
* Work with VIP customers to help generate content based on real Chinese users
* Organise events for Chinese consumers - at our retail concession on Oxford Street, London, elsewhere in the U.K. or in China.
0161 244 9581