PPC Manager

  • £40,000 to £50,000
  • Hybrid working in Manchester
  • Permanent

Are you a PPC mastermind looking to propel a booming luxury brand's growth?

A thriving luxury brand (100% YoY growth, £50M revenue) is looking for a PPC Manager. You'll join their performance marketing team and become the architect of their success across Google & Bing, including Search, Performance Max, Display, and YouTube campaigns.

Ecommerce experience is a must! - £40k - £45k + perks | Hybrid Manchester

Managing a substantial budget (£3.5m) you’ll use your expertise to develop and implement innovative test-and-learn initiatives, conduct in-depth keyword research to target the perfect audience, craft strategic campaigns for maximum impact, and analysing data to continually optimise performance.

This is your chance to make a real difference! Think you’ve got what it takes?

Key Tasks Involve:

  • Conduct in-depth keyword research encompassing the entire product range, including future releases.
  • Develop engaging ad copy and visuals tailored to specific audience segments and the brand’s tone of voice
  • Implement effective strategies for budget allocation and bid management. This will guarantee achievement of Return-On-Ad-Spend (ROAS) targets within set budgets, maximising campaign efficiency.
  • Data-Driven Decisions: Utilise advanced analytics tools to track, analyse, and report on key performance metrics (KPIs).
  • Generate regular reports (daily, weekly, monthly) detailing campaign performance, valuable insights, and actionable
  • Conduct regular competitor analyses, staying informed about similar brands' activities and broader industry trends.
  • Evolving Keyword Targeting: Continuously refine and expand keyword targeting and lists to maximise campaign visibility
  • Collaborate closely with the marketing team to improve landing pages, specifically for paid search traffic.
  • Contribute to A/B testing to consistently improve conversion rates.

PPC Manager – Experience Required:

  • 4+ years of experience managing PPC campaigns across Google Ads and other platforms.
  • Proven ability to set up, run, and optimise PPC campaigns for maximum impact.
  • Skilled at analysing data to gain insights and improve campaign performance.
  • Excellent communication and collaboration skills to ensure success.
  • Open to learning new advertising channels like Paid Social, Affiliate Marketing, and SEO.

Apply to learn more!

Ashley Loofe Director

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