Is the Age of Video Calling Behind Us?

Is the Age of Video Calling Behind Us?


A news article was released via the Wall Street Journal that outlined the trajectory of the popular video platform zoom and how, despite its growth over the past few months, its popularity could be levelling out as more and more companies return to the office and begin to meet face to face again.

The article goes on to describe how the corporation, whilst still seeing a 54% increase in revenue, looks set to be unable to match the previous year’s huge growth rates during the same period.

“Zoom officials said some metrics supercharged by the pandemic had begun to normalize as customers returned to “more thoughtful, measured buying-patterns.”

While this news is slightly predictable and expected considering the recent easing of restrictions, it does lay rise to the inevitable question of what this signifies for the job market moving forwards and whether the return to the office signifies the end of “the age of video calling”.

It’s a difficult question to answer and one that is hard to predict, especially considering the recent rumblings of a potential October lockdown that may be on the horizon. But overall, as a question, it is worth discussing in the context of recruitment which (more than other industries) is purpose-built to mark changes between video calling as interviews are a key aspect of the trade.

"You don't lose the human connection with video. You can still assess facial expressions and level of engagement when speaking virtually to candidates. We've found there are many meaningful ways to engage with people besides face to face. You don't need to shake someone's hand to hire them." - Irene DeNigris



What have we noticed regarding video calls?


During the last few months, The MRJ Recruitment team has been able to see a slow shift occur across the tech field, where businesses seem slightly more open to the prospect of face-to-face interviews over the now usual medium of zoom/teams.

However, while there has undeniably been an increase in face-to-face interviews, this rise can be more attributed to a narrowing of the gap between video calling rather than an outright surpassing of it, with the former still largely being used across the board as a means of conducting interviews.

"Remote work is not a passing phase, and virtual recruiting solutions are critical for the future of work” - Amy Warner, iCIMS Director of Talent Acquisition

Even now, with the world opening up more, there are still clear advantages to having teams/zoom platforms as your preferred method of communication – especially among the tech industry (which appears to largely be sticking to a hybrid way of working)

  • Remote interviews are quicker to set up as there are less things for a candidate to prepare
  • Tech tests and more methodological means of interviews can be done remotely over having to go through the rigmarole of face-to-face processes


So where does that leave us in terms of the question of video calling being behind us?


While Zoom’s slowed growth may initially raise some eyebrows across the job sector as a signifier of the age of video calls ending, we, in contrast, believe this news marks the end of hyper-growth for video platforms and the beginning of remote and face to face meetings converging at a similar rate.

With remote calling now being ubiquitous within society today, we believe there will always be room for the medium moving forwards, but that at the same time face-to-face will also increasingly play an important role in businesses plans as we move further and further towards the end of the pandemic.

While in the future we may see one of the mediums surpass the other in terms of usage, We do not believe an outright end of one or the other is possible.