Top 4 Takeaways from GP Bullhound’s Q2 Market Perspectives 2021

Top 4 Takeaways from GP Bullhound’s Q2 Market Perspectives 2021


Over last month, GP. Bullhound, a highly reputable and industry-leading tech advisory and investment firm, released several quarterly reports that gave the lowdown on key markets across the tech/digital/fintech space and the growing trends and patterns that are beginning to emerge.

After sifting through each report that you can check out over on their official site here, it made for a really interesting read and, in totality, paints an overall positive outlook for the entirety of the job sector as we move towards a post-pandemic world. In looking at the reports, we can see multiple growths experienced throughout each market listed and several interesting developments emerge as restructured company patterns and priorities (directly because of the pandemic) continue to take shape.

While we’d, of course, recommend you check out the reports for yourself here, to help save some time we thought it’d be useful to provide a summation of some of the most interesting aspects of the report that we feel are relevant to both our followers and our status as a Tech and Digital Recruiter.


Digital product engineering over Q2 has accelerated innovation and enabled tech-led growth


As a result of the pandemic and focus shifting more on the consumer’s online experiences being optimised and made more robust to handle increased numbers, we’re seeing digital products invested in more from the side of companies.

GP Bullhound goes on to remark:

“Unlike legacy development practices, digital product engineering adopts a broad end-to-end lifecycle remit, focused on user experiences and outcomes. This remit, incorporating both software and hardware, may include conceptualisation and design, through development and testing, and on to support and re-engineering.”



Managed security services have arisen as a key factor in traversing the growing environment of cyber-threats


As the global environment has moved to digital and online throughout the pandemic, information security has arisen as a prime concern for businesses moving forwards with the rise of cloud services and big data opening up the floodgates for security attacks to become more commonplace.

Managed security services have quickly arisen as a possible solution to this problem, with GP Bullhound remarking that it’s cost in comparison to in-house security resources makes it purpose-built to handle the growing threat of cybersecurity.


Platform-as-a-Service (PaaS) platforms have enabled software start-ups to scale faster


With cloud platforms arising as a pivotal part of organisations handling the pandemic through remote work solutions, naturally, PaaS platforms have evolved into a key part of many organisation’s strategies moving forwards.

From AWS Lambda, Salesforce Platform, and SAP IS, there’s been a huge uptick in these platforms being used with it enabling SaaS companies the ability to effortlessly cater to the needs of remote workers over lockdowns whilst simultaneously focusing on reaching more customers and scaling operations rapidly.


Machine learning usage has increased among retail and e-commerce organisations


With eCommerce emerging as a vital necessity for society at large during the global pandemic, Machine learning and its implementation within software platforms has increasingly arisen as a prime factor organisations are taking into consideration when moving forwards.

The effects of covid have undoubtably seen consumer behaviour shift rapidly towards digital at a higher rate than could have ever been expected pre pandemic, and thus sellers, when considering how to maximise profits and productivity would (if possible) strive to implement machine learning algorithms that can predict customer behaviour or identify growing trends etc

As stated by GP Bullhound:

“This is because machine leaming offers sellers the edge needed to stay competitive in a market via repricing, identifying trends, and product recommendations”



What do these takeaways overall signify for the future of the job market?


In looking at the key points listed above and the themes that underpin them all, it should come as no surprise to see that many of the conclusion’s GP Bullhound has reached are directly related to the effects of the pandemic with its widespread impact continuing to be felt both now and into the continued future moving forwards.

Whilst during the height of the pandemic organisations were in a reactionary state of shock where previous strategies and ways of working had to be quickly changed to attend to the growing needs of society, as we now slowly approach a post-pandemic world (if government legislations are anything to go by), we can begin to see glimpses of how the future of the workforce may look and what priorities will continue to be focused on in the coming year.