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5 Tips for developing your Personal Brand

Posted: 22 Dec 2016

We are all aware of what a brand is. If you take a walk up the high street you would certainly spot a fair few; you could probably think of many just off the top of your head. But why is that? Why do we remember these businesses and names?

Quite simply because they force us to notice them, they make an impact and they stand out above the rest. This alone shows us how powerful branding can be, however what some of us tend to forget is that we are all in fact our own personal brand...

When you create your CV or update your LinkedIn profile, you are in fact creating and improving your own brand. Your brand is what gets you noticed by potential employers - your brand is what will get you your dream job.

If we take the branding strategy and apply the same theory to job hunting we can conclude that those with the best personal brand are going to be the ones that get noticed, so what can you do to develop your own personal brand?

  1. Think about what makes you unique! What can you do that sets you above the rest? It could be a particular skill or some fantastic experience that you have gained, whatever it is I can guarantee that you have a unique quality that makes you great at what you do and that is your selling point.
  2. Make sure your selling point is a focus in your CV. If you are actively looking for a new role you will have a CV, even in a digital age your CV is still a huge part of your personal brand, for most it is the first time a potential employer will become aware of you – so make sure you stand out! Focus on your selling points – maybe add a few lines into your personal profile that lets employers know who you are and what your brand is.
  3. Be social! Using social media has quickly become a part of everyday life and employers are no strangers to checking out candidates online profiles – and that doesn't just mean LinkedIn. A huge part of your brand comes from what you do online, so make it relevant, plus you don't need to be a digital expert, you could be a manager, a developer or programmer – you can still be influential to your industry and role. With how quickly tweets and posts can travel nowadays it has never been more important to engage with people, after all this is a fast and easy way to get noticed and get your name out there! Most importantly don't be a social media robot – be yourself and make it personal! People are there to engage with other people not generic and meaningless content!
  4. Set yourself goals. How do you want your brand to develop? Who is your brand targeting? If you are looking for a career move then your target audience may well be potential employers or recruiters, however that isn't the only reason your personal brand will be important. Maybe your goal is to become an influence in your industry or to continue to grow a network you have already established? Either way, setting clear goals for your brand can be key to development. Ask yourself, where you would like to be in the next 6-12 months and plan what your steps will be to reach this goal.
  5. Be honest and genuine! The best advice you could receive to develop your brand is to be honest. If people trust in your brand, they will trust in you as a person. Sharing genuine knowledge and advice with those that take an interest in your personal brand is the most positive way to develop. People value a transparent and honest influencer so make sure that you can demonstrate that you share those values.

Personal branding can be essential not just for your job search but for your career in general. You can always create opportunities to develop and grow your personal brand as long as you remain consistently committed and genuine. A crucial point to remember about your personal brand is to add value to your industry and form a positive influence – let people get to know your brand in the best way you possibly can.

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