As was the case in 2015, the first 9 Months of 2016 has seen a continued growth in Online Shopping, with many High Street Retailers feeling the full force of the ever growing eCommerce boom / Industry.
It seems to be a way of life now for many, with the ability to browse products in the comfort of your own home, office, in fact wherever you are – you are just a few clicks away from making a purchase.
With so much online offering, the Battle of the High Street has become the battle of the Web with Retailers Investing heavily in their User / Online Journey experience to ensure that the a Potential Customer becomes engaged enough to turn into a Customer - and most Importantly, a customer that will return.
I'll give you an example - because you have done a weekly shop in Sainsbury's for the last 10+ years, does that mean you will naturally shop online at Sainsbury's? The answer is probably yes! However, if you were to check out the Tesco's website and found the Journey friendlier, Products easier to find and all in all had a better experience – which website are you most likely to return to the following week? The answer is probably Tesco's!
But how can you stay at the top OR compete with the bigger players? And how can you compete if your an SME against the multinationals? I recently attended an e-Commerce seminar, where a top eCommerce Director from the industry suggested that to stand a chance of building a successful brand, it's imperative that you have: the right Investment; the correct Strategy; and the best Talent!
It got me thinking. Obviously the right investment needs the backing of the board and the correct strategy needs the right people at the top, however do companies have the right recruitment strategy to ensure they get the very best talent?
With the increase in social media, technology and to new age of internal recruitment teams, companies have gradually started to remove the recruiter from the process because of cost and lack of belief that recruiters in today's market are capable of assisting. I find this astonishing especially with the belief across the industry that recruiting the right talent is proving more and more difficult in today's market as the demand is outweighing the supply. But are companies missing out on exceptional talent for their business by not tapping in to new territories which can be opened up by the niche recruiter?
I think it's time that we all:
Get back to recruitment basics. Start believing each other again. Work together to build brilliant teams and make the UK proud of being the leading online technology hub in Europe.
Get your investment and board on side. Set a clear strategy & goals. Devise a clear idea of what is needed to not only compete with your biggest competitors but to be better than them and make sure you don't starve yourself of talent by being misguided down the wrong path.
MRJ Recruitment is a niche technology & digital Recruiter, challenging the norm. Passionate about the Tech community (#TechNorth) and helping Manchester become a top 5 destination for Tech (#MCRTOP5), we are proud to partner with some of the leading digital & retail names across the North West & Yorkshire.
""black men don't put any effort into raising their kis,o&qudt;Maybe, maybe not, but unlike you and most of your cohorts here, they do put effort into having a few."
Liberty, 23 Mar 2017